Udi Ledergor - B2B Marketing Books
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The B2B Marketer's Playbook for Career Success
By: Udi Ledergor (Author)
Topics: Content Marketing | Practical Guide
Courageous Marketing: The B2B Marketer’s Playbook for Career Success is a guide to grabbing attention, creating loyal fans, and crafting messages that connect with an audience before turning them into buyers. It draws on practical examples from Udi Ledergor’s journey building a brand at Gong and includes advice from marketing leaders at companies like Salesforce, Oracle, and Atlassian. It covers guerrilla marketing stunts, paid-worthy content marketing, and product category creation when needed.
