Uwe Seebacher - B2B Marketing Books
Find the best B2B marketing books for the topic.
A Guidebook for the Classroom to the Boardroom
By: Uwe Seebacher (Author)
Topics: Digital Marketing | Management | Practical Guide | Strategy
B2B Marketing presents a broad overview of business-to-business marketing, combining theoretical foundations with practical concepts, models, and approaches from entrepreneurial practice. It is designed to reflect the B2B marketing journey and supports readers in connecting topics to day-to-day work. It also examines terms such as Account-Based Marketing, Buyer Journey, Marketing Automation, Content AI, and Social Selling with a focus on applicability and implementation.
