B2B Marketing Books & B2B Sales Books

The new truth in marketing that will transform your brand and your sales

Topics: Content Marketing | Customer Journey | Management

Humanizing B2B frames modern B2B marketing as the work of moving minds, not just products. It calls marketers to focus on branding, purpose, stories, emotion, people, and culture, and to move beyond a narrow focus on performance marketing. It sets an urgent tone with a warning about the consequences of B2B marketing’s failings, then outlines what to expect, including research, storytelling science, likeability, and case stories.

Drive Growth Through Game-Changing Customer Experience

Topics: Management | Sales | Strategy

Do B2B Better presents a call to action for B2B and B2B2C organizations to improve customer experience strategy. It treats customer experience as a core business activity and introduces the CX Loyalty Flywheel as the model to guide that work. Drawing on interviews with hundreds of customer experience leaders, it shares stories from B2B programs, including Dow, Hagerty, and UKG. The book links exceptional experiences to bottom-line results and what separates top performers from competitors.

How to Win More Deals at Higher Prices

Topics: Sales

Selling Value focuses on how buyers discover value and how salespeople can help buyers evaluate it. It is positioned for teams stuck in discount-driven conversations who know they should “sell value” but are not sure what that means in practice. The book is structured in three parts, defining value and buyer decision-making, outlining actions salespeople can take, and showing how product, marketing, and sales management can support value communication and price discipline.

The B2B Marketer's Playbook for Career Success

Topics: Content Marketing | Practical Guide

Courageous Marketing: The B2B Marketer’s Playbook for Career Success is a guide to grabbing attention, creating loyal fans, and crafting messages that connect with an audience before turning them into buyers. It draws on practical examples from Udi Ledergor’s journey building a brand at Gong and includes advice from marketing leaders at companies like Salesforce, Oracle, and Atlassian. It covers guerrilla marketing stunts, paid-worthy content marketing, and product category creation when needed.

More leads. More profit. Less marketing.

Topics: Management | Sales

Lean Marketing argues that bigger results can come from less marketing. It says many marketing techniques have stopped working and outlines a simple, structured, systemized approach instead of random acts of marketing. The book promises tools and tactics for building an effective marketing system, shifting away from wasteful activities, creating strong product market fit, and building a brand without hype, scams, or pressure.

A Battle Plan for Guaranteed Outcomes

Topics: Marketing Plan | Practical Guide

The B2B Marketing Revolution presents  12 framework as a battle plan for guaranteed marketing outcomes. It is positioned for middle-market B2B CEOs and marketing leaders who want to project outcomes and measure returns with confidence. Backed by a research study of more than 400 middle-market B2B executives, it highlights time-tested best practices, indispensable benchmarking KPIs, and guidance on where marketing dollars are best spent

New Models, Processes and Theory

Topics: Marketing Plan | Practical Guide | Strategy

Innovative B2B Marketing is a fully updated second edition guide to modern B2B marketing. It focuses on new customer habits, the digital era, and shifting away from outdated practices. The book covers current approaches, models, and solutions, with new chapters on customer attrition, B2B partnership marketing, and lead nurturing, plus added content on influencer marketing and millennial customer behaviours. It is supported by online resources, case studies, and practical models and templates.

Differentiate, Develop and Deliver Lasting Customer Engagement

Topics: Management | Practical Guide | Strategy

B2B Marketing Strategy examines modern B2B marketing in a fast-paced, complex landscape where customers control more of the buying process. It argues that marketers often focus on tactics instead of outcomes and introduces a framework for developing strategy and plans. Using case studies and practical insights, it guides readers through three phases, Think Different, Do Different, and Be Different, to build lasting customer engagement.

The Future Is Immersive

Topics: Content Marketing | Digital Marketing | Management

Marketing 6.0: The Future Is Immersive explores the rise of metamarketing and how marketing is evolving toward interactive, immersive customer experiences across physical and digital spaces. It links this shift to changing consumer behavior and to technology and business model evolution over the last decade. The book covers the building blocks of metamarketing, technologies used by Generation Z and Generation Alpha, how to tap into metaverses and extended reality, and obstacles and solutions for immersive engagement.

A Practitioner's Guide to Marketing Excellence

Topics: Practical Guide

Modern B2B Marketing is a practitioner-focused guide that explains how B2B marketing functions fit together in real work. It is written for business leaders and CMOs, product and sales professionals who work with marketing, and early-career marketers who want a practical view of B2B software marketing. The book presents a customer-centered model, an integrated framework, and downloadable templates across areas like product marketing, content, demand generation, marketing operations, and customer advocacy.