B2B Marketing Books

The B2B Marketer's Playbook for Career Success

Topics: Content Marketing | Practical Guide

Courageous Marketing: The B2B Marketer’s Playbook for Career Success is a guide to grabbing attention, creating loyal fans, and crafting messages that connect with an audience before turning them into buyers. It draws on practical examples from Udi Ledergor’s journey building a brand at Gong and includes advice from marketing leaders at companies like Salesforce, Oracle, and Atlassian. It covers guerrilla marketing stunts, paid-worthy content marketing, and product category creation when needed.

More leads. More profit. Less marketing.

Topics: Management | Sales

Lean Marketing argues that bigger results can come from less marketing. It says many marketing techniques have stopped working and outlines a simple, structured, systemized approach instead of random acts of marketing. The book promises tools and tactics for building an effective marketing system, shifting away from wasteful activities, creating strong product market fit, and building a brand without hype, scams, or pressure.

A Battle Plan for Guaranteed Outcomes

Topics: Marketing Plan | Practical Guide

The B2B Marketing Revolution presents  12 framework as a battle plan for guaranteed marketing outcomes. It is positioned for middle-market B2B CEOs and marketing leaders who want to project outcomes and measure returns with confidence. Backed by a research study of more than 400 middle-market B2B executives, it highlights time-tested best practices, indispensable benchmarking KPIs, and guidance on where marketing dollars are best spent

New Models, Processes and Theory

Topics: Marketing Plan | Practical Guide | Strategy

Innovative B2B Marketing is a fully updated second edition guide to modern B2B marketing. It focuses on new customer habits, the digital era, and shifting away from outdated practices. The book covers current approaches, models, and solutions, with new chapters on customer attrition, B2B partnership marketing, and lead nurturing, plus added content on influencer marketing and millennial customer behaviours. It is supported by online resources, case studies, and practical models and templates.

Differentiate, Develop and Deliver Lasting Customer Engagement

Topics: Management | Practical Guide | Strategy

B2B Marketing Strategy examines modern B2B marketing in a fast-paced, complex landscape where customers control more of the buying process. It argues that marketers often focus on tactics instead of outcomes and introduces a framework for developing strategy and plans. Using case studies and practical insights, it guides readers through three phases, Think Different, Do Different, and Be Different, to build lasting customer engagement.

The Future Is Immersive

Topics: Content Marketing | Digital Marketing | Management

Marketing 6.0: The Future Is Immersive explores the rise of metamarketing and how marketing is evolving toward interactive, immersive customer experiences across physical and digital spaces. It links this shift to changing consumer behavior and to technology and business model evolution over the last decade. The book covers the building blocks of metamarketing, technologies used by Generation Z and Generation Alpha, how to tap into metaverses and extended reality, and obstacles and solutions for immersive engagement.

A Practitioner's Guide to Marketing Excellence

Topics: Practical Guide

Modern B2B Marketing is a practitioner-focused guide that explains how B2B marketing functions fit together in real work. It is written for business leaders and CMOs, product and sales professionals who work with marketing, and early-career marketers who want a practical view of B2B software marketing. The book presents a customer-centered model, an integrated framework, and downloadable templates across areas like product marketing, content, demand generation, marketing operations, and customer advocacy.

How to Use New Frameworks and Models to Achieve Growth

Topics: Digital Marketing | Strategy

B2B Digital Marketing Strategy is a clear and practical guide to advanced B2B digital marketing. It covers the latest approaches, models, processes, and solutions, with technology examples for challenges like account targeting, data utilization, and digital campaign management. This newly updated second edition adds new chapters on digital retention marketing and social media strategies, plus improved guidance on campaign tracking and gamification, with examples including Danfoss, American Express, and IBM.

Get New Customers, Make More Money, And Stand out From The Crowd

Topics: Customer Journey | Management | Marketing Plan | Strategy

The 1-Page Marketing Plan outlines a single-page marketing plan divided into nine squares, positioned as a faster alternative to traditional marketing plans. This revised 2025 edition adds step-by-step examples and actionable exercises to support implementation. It covers messaging, advertising media, sales conversion, customer lifetime value, and referrals, and it describes tactics for acquiring new customers, improving results on smaller budgets, and applying direct response marketing principles.

The Definitive Handbook for B2B Marketers

Topics: Account Based Marketing | Strategy

Account-Based Marketing is a practical handbook for B2B marketers looking to develop or optimize account-based marketing. It outlines models and frameworks for building ABM capability through structure, processes, and organizational alignment. The book covers how to tailor ABM strategies to customer segments, apply five core ABM types, and build scalable programs using operational frameworks. It also includes insights on generative AI and examples including Accenture, Salesforce, and Vodafone.