Read B2B Marketing.
B2B Marketing Books
Unlock the power of B2B Marketing with our handpicked selection of knowledge-packed marketing books.
Whether you’re a seasoned marketer or just starting, these B2B marketing books will be your trusted companions on your marketing journey.
B2B Marketing
A Guidebook for the Classroom to the Boardroom
U. Seebacher, 2021, Springer
This unique book comprehensively presents the current state of knowledge, theoretical and practical alike, in the field of business-to-business (B2B) marketing. More than 30 of the best and most recognized B2B marketers address the most relevant theoretical foundations, concepts, tried and tested approaches and models from entrepreneurial practice. Many of those concepts are published for the first time ever in this book.
Links to this B2 Marketing Book:
* Amazon Affiliate Link (What is this?)
They ask, you answer
A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer
M. Sheridan, 2017, Wiley
Learn how “They Ask, You Answer” has become thousands of organizations’ standard for Digital Sales and Marketing buy-in. “They Ask You Answer” presents an innovative digital marketing approach that ditches the traditional flashy ads and embraces high-quality content instead.
Links to this B2 Marketing Book:
* Amazon Affiliate Link (What is this?)
B2B Marketing Strategy
Differentiate, Develop and Deliver Lasting Customer Engagement
H. Taylor, 2017, Kogan Page
B2B marketing is functioning in an increasingly fast-paced and complex business landscape, with a wealth of new technologies, tools and channels, and where customers are more in control of the buying process than ever before. B2B Marketing Strategy provides fresh insight into the challenges marketers are facing in such an environment and offers a new framework for developing B2B marketing strategy and plans.
Links to this B2 Marketing Book:
* Amazon Affiliate Link (What is this?)
Modern B2B Marketing
A Practitioner’s Guide to Marketing Excellence
2023, TinyTechMedia
This B2B marketing book is for anyone involved in marketing – whether you’re a business leader, a CMO, a product manager, a sales professional, or a marketer starting out in your career. It is designed to help you build and sustain a high-performance marketing organization, understand how marketing fits into the bigger picture, and grasp the ins and outs of B2B software marketing beyond the classroom. This book isn’t just about marketing technology or rehashing the Pragmatic Marketing Framework. It’s a practical guide that brings effective, modern B2B marketing to life.
Links to this B2 Marketing Book:
* Amazon Affiliate Link (What is this?)