Read B2B Marketing.

B2B Marketing Books

Unlock the power of B2B Marketing with our handpicked selection of knowledge-packed marketing books. 

Whether you’re a seasoned marketer or just starting, these B2B marketing books will be your trusted companions on your marketing journey.

B2B Marketing Book

E-Book: B2B Marketing

From the B2B Marketing World E-Book Series

Price: € 9.90

Your Comprehensive Guide to Business-To-Business Marketing, Including Industrial Marketing, Differences to B2C Marketing, a Strategy Framework, and Examples.

B2B Marketing World eBook - What is B2B Marketing

Price: € 9.90

I agree to my data being stored for processing this download and sending this newsletter if opt-in. I am able to opt-out at any time. Read Privacy Policy

Why Buying?

  • Actionable Guide, pdf. Document
  • 95 Pages
  • 25+ Figures
  • 10+ Statistics Including Source

Section I – B2B Marketing

  • 1. What is B2B Marketing
  • 2. What is Industrial Marketing
  • 3. B2B Marketing Channels
  • 4. B2B Marketing Strategy

Section II – B2B Marketing Trends and Examples

  • 1. B2B Marketing Trends
  • 2. B2B Marketing Examples

Section III – B2B vs B2C

  • 1. B2B vs. B2C
  • 2. B2B Markets and Customers
  • 3. B2C Markets and Customers
  • 4. Further B2B vs. B2C Characteristics

Section IV – B2B vs B2C Marketing

  • 1. B2B vs. B2C Marketing
  • 2. B2B vs B2C Marketing: Branding
  • 3. B2B vs. B2C Marketing: Customer Relationship
  • 4. B2B vs. B2C Marketing: Marketing Mix
  • 5. B2B vs B2C Marketing: Marketing Channels
  • 6. Use B2C Marketing Tactics for B2B Marketing

Section V – Further Reading and References

  • 1. Analysis of 25 Marketing Definitions
B2B Marketing Book

B2B Marketing

A Guidebook for the Classroom to the Boardroom

U. Seebacher, 2021, Springer

This unique book comprehensively presents the current state of knowledge, theoretical and practical alike, in the field of business-to-business (B2B) marketing. More than 30 of the best and most recognized B2B marketers address the most relevant theoretical foundations, concepts, tried and tested approaches and models from entrepreneurial practice. Many of those concepts are published for the first time ever in this book.

  • The Big Picture: Why the Going Gets Tougher!; Mike Kleinemaß, Uwe G. Seebacher
  • The B2B Marketing Ecosystem: Finding Your Way Through the World of Colorful B2B Terms!; Uwe G. Seebacher
  • The B2B Marketing Maturity Model: What the Route to the Goal Looks Like!; Uwe G. Seebacher
  • MarTech 8000: How to Survive in Jurassic Park of Dazzling Marketing Solutions; Uwe G. Seebacher
  • B2B Marketing Strategy: Finding the Needle in the Haystack; Alex Cairns
  • The Marketing Canvas: A Template for Powerful Go to Market Strategies; Susanne Trautmann 
  • To Brand or Not to Brand: An Introduction to B2B Branding; Kirsten Juliet Ives, Vera Müllner 
  • Automation: Defining the Organizational Framework; Alexander Mrohs 
  • Marketing Automation: Exploring the Process Model for Implementation; Lutz Klaus 
  • Successful Lead Management: Nothing’s Gonna Stop Us Now; Stephan Wenger
  • Digital Lead Capturing at Trade Fairs: Understanding the Low-Cost Quick Win Generator; Boris Ringwald
  • User Experience and Touchpoint Management: A Touchpoint Performance Management Toolkit for the Buyer Journey; Fabienne Halb, Uwe G. Seebacher
  • Content Marketing Process: Embrace Art and Science; Łukasz Kosuniak
  • Contingency-Centric Content Management: Mastering Content Overload with Smart Content Marketing; Olaf Mörk
  • Buyer-Centric Content Approach: Design Thinking to Market to Humans in the B2B World; Alexandra Ender
  • From Keywords to Contextual Frameworks: New Take on B2B SEO Enabling Next Level Content; Jonathan Barrett, Mark Herten 
  • Strategic Account-Based Marketing: How to Tame This Beast; Andy Bacon

Links to this B2 Marketing Book:

* Amazon Affiliate Link (What is this?)

They ask, you Answer | Marketing Book

They ask, you answer

A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer

M. Sheridan, 2017, Wiley

Learn how “They Ask, You Answer” has become thousands of organizations’ standard for Digital Sales and Marketing buy-in. “They Ask You Answer” presents an innovative digital marketing approach that ditches the traditional flashy ads and embraces high-quality content instead.

  • Part I: A Very Different Way of Looking at Business, Marketing, and Trust
  • Part II: The Impact of They Ask, You Answer on Sales Teams
  • Part III: Implementation and Making It a Culture 
  • Part IV: Creating a Culture of Video . . . In-House
  • Part V: How to Build the Perfect They Ask, You Answer Website
  • Part VI: Your Questions Answered

Links to this B2 Marketing Book:

* Amazon Affiliate Link (What is this?)

They ask, you Answer | Marketing Book

B2B Marketing Strategy

Differentiate, Develop and Deliver Lasting Customer Engagement

H. Taylor, 2017, Kogan Page

B2B marketing is functioning in an increasingly fast-paced and complex business landscape, with a wealth of new technologies, tools and channels, and where customers are more in control of the buying process than ever before. B2B Marketing Strategy provides fresh insight into the challenges marketers are facing in such an environment and offers a new framework for developing B2B marketing strategy and plans.

  • Part I: Think Different
  • Part II: Do Different
  • Part III: Be Different

Links to this B2 Marketing Book:

* Amazon Affiliate Link (What is this?)

B2B Marketing Book Modern B2B Marketing David Sweenor Kalyan Ramanathan

Modern B2B Marketing

A Practitioner’s Guide to Marketing Excellence

D. Sweenor, K. Ramanathan 2023, TinyTechMedia

This B2B marketing book is for anyone involved in marketing – whether you’re a business leader, a CMO, a product manager, a sales professional, or a marketer starting out in your career. It is designed to help you build and sustain a high-performance marketing organization, understand how marketing fits into the bigger picture, and grasp the ins and outs of B2B software marketing beyond the classroom. This book isn’t just about marketing technology or rehashing the Pragmatic Marketing Framework. It’s a practical guide that brings effective, modern B2B marketing to life.

  • Chapter 1: Introduction
  • Chapter 2: Portfolio Marketing
  • Chapter 3: Brand Identity and Corporate Marketing
  • Chapter 4: Corporate Communications
  • Chapter 5: Content, Thought Leadership, Influencers, and Communities
  • Chapter 6: Demand Generation
  • Chapter 7: Marketing Operations
  • Chapter 8: Marketing Benchmarks
  • Chapter 9: High Performance Marketing

Links to this B2 Marketing Book:

* Amazon Affiliate Link (What is this?)