5 Minute B2B Marketing World Podcast

Your Business-to-Business Marketing Podcast

Welcome to the 5 Minute B2B Marketing Podcast. Your host is Stephan Wenger, and the goal of this series is to deliver high-value content in a short time. You don’t have to waste hours of your valuable time reading articles or consuming podcasts that don’t help you progress in your marketing career.

This Business to Business Marketing Podcast is the best way to learn about B2B Marketing. Tune in and listen to the latest topics and episodes now.

5 Minute B2B Marketing World Podcast

About the Podcast

Everything on B2B Marketing. This series delivers high-value content in a short period of time. You don’t have to waste hours of your valuable time reading articles or consuming podcasts that don’t help you make progress in your B2B Marketing career.

Source: Spotify

spotify badge - B2B Marketing World applepodcasts badge - B2B Marketing World googlepodcasts badge - B2B Marketing World

  • Frequency: weekly
  • Typical Lenght: 5 min
    • Total Episodes: 8
    • Last Episode: 01.03.2022
    • First Episode: 16.01.2020
  • Language: English

All Episodes of the 5 Minute B2B Marketing World Podcast

#1: What is B2B Marketing?

Join us in this episode and discover what Business-to-Business Marketing is all about. We talk about the very basics and how to define the term.

Want more? Read this article on What is Business-2-Business Marketing.

spotify badge - B2B Marketing World applepodcasts badge - B2B Marketing World googlepodcasts badge - B2B Marketing World

Source: Spotify

#2: B2B vs. B2C Marketing: The “7P”

Listen and learn about the differences between B2B and Business-to-Consumer Marketing from the perspective of the “7Ps” of Marketing. This is the first of two podcasts in the B2B vs. B2C series.

Want more? Read this article on B2B vs. B2C Marketing.

spotify badge - B2B Marketing World applepodcasts badge - B2B Marketing World googlepodcasts badge - B2B Marketing World

Source: Spotify

#3: B2B vs. B2C Marketing: Marketing Channels

This podcast episode is about Marketing Channels and how they differ between Business Marketing and B2C Marketing. This episode concludes the series B2B vs. B2C.

Want more? Read this article on B2B vs. B2C Marketing.

spotify badge - B2B Marketing World applepodcasts badge - B2B Marketing World googlepodcasts badge - B2B Marketing World

Source: Spotify

#4: B2B Marketing Strategy in 6 Steps – Part 1

How to create a B2B Marketing Strategy in 6 Steps? Here is a step-by-step guide. In this episode, we cover the first 3 milestones on your way to a better strategy paper.

Want more? Read this article on how to create a B2B Marketing Strategy and the principles of a modern Marketing Strategy.

spotify badge - B2B Marketing World applepodcasts badge - B2B Marketing World googlepodcasts badge - B2B Marketing World

Source: Spotify

#5: B2B Marketing Strategy in 6 Steps – Part 2

Here is the second part of “How to create a B2B Marketing Strategy in 6 Steps?” This is a step-by-step guide. In this episode, we cover the final 3 milestones on your way to a better strategy paper.

Want more? Read this article on how to create a B2B Marketing Strategy and the principles of a modern Marketing Strategy.

spotify badge - B2B Marketing World applepodcasts badge - B2B Marketing World googlepodcasts badge - B2B Marketing World

Source: Spotify

#6: 4 Google Search Types in B2B Marketing

What is the intention a user has when searching on Google? And how to use the 4 Google Search Types in your B2B Marketing efforts? 

This episode covers the differences between informational, navigational, commercial, and transactional search intents.

Want more? Read this article on little-known ways to use search intents for your B2B Digital Marketing.

spotify badge - B2B Marketing World applepodcasts badge - B2B Marketing World googlepodcasts badge - B2B Marketing World

Source: Spotify

#7: What is Content Marketing

Content Marketing gets you in front of your target group and shows how your business fulfills their demand. The aim is that your potential customer wants to learn more about your product, service, and business.

Content Marketing is essential because it is a natural way to create leads. Your B2B content marketing strategy strives to position yourself as a thought leader, for example, by using educational, fact-based content.

Want more? Read this article on B2B Content Marketing

spotify badge - B2B Marketing World applepodcasts badge - B2B Marketing World googlepodcasts badge - B2B Marketing World

Source: Spotify

#8: 7 Steps of a B2B Content Marketing Strategy – Part 1

Creat a B2B Content Marketing Strategy in just 7 steps. In this episode we cover the first 4 steps. Stay tuned for the final 3 steps.

Want more? Read this article on B2B Content Marketing

spotify badge - B2B Marketing World applepodcasts badge - B2B Marketing World googlepodcasts badge - B2B Marketing World

Source: Spotify