B2B Marketing Definitions

B2B, or “Business-to-Business,” and B2C, or “Business-to-Consumer,” refer to different market types. The difference lies in the customer you sell to. This article defines both market types and shows the differences between B2B and B2C markets, customers, marketing, eCommerce, and product management. Including examples of B2B and B2C companies.

In this article, we’ll cover everything you need to know about demand generation marketing - from its definition and benefits to the top 7 demand generation strategies you can implement to help your business make more sales.

Industrial marketing is all actions and processes to market a product or service to another company. In other words, it is marketing directed at other businesses instead of directed at consumers. To fully understand marketing for industrial goods, this article covers a definition, characteristics, strategy and examples of industrial business marketing.

Marketing is essential. But it's hard to create a marketing plan from scratch. This article outlines the very basics to clearly lay out working principles. All marketing efforts can be categorized into three phases. You will read about prospects, leads, and customers and the ingredients of a blueprint B2B Marketing plan.

Welcome to B2B Marketing, where businesses sell to other companies rather than individual consumers (B2C). But what exactly is B2B Marketing? How does it differ from its counterpart, B2C marketing? This article covers a 7-step approach to creating your B2B marketing strategy, including the marketing mix and different marketing channels. We also show examples of existing, real-world business marketing strategies and tactics.