Stephan Wenger

Selling tractors, harvesters, or plows isn’t a quick process. Buyers take time, involve multiple decision-makers, and require a solid financial commitment. This is a full guide on B2B agricultural machinery marketing, including real-world examples from John Deere and Kubota.

Here are real-life examples of how to use Search Engine Optimization in B2B marketing campaigns. These B2B SEO case studies show how to gain organic traffic, leads and convert visitors into leads.

This is your guide to create a B2B marketing construction machinery roadmap + 3 Examples. Marketing in the construction machinery industry is complex but essential. Unlike consumer goods, purchasing decisions for heavy equipment like excavators, bulldozers, and loaders involve multiple stakeholders, long sales cycles and significant investments. This article provides a structured approach to B2B marketing for the construction machinery industry.

B2B Growth marketing isn't just about gaining more customers. It’s about keeping them. This guide will show you how to build a B2B growth engine. We also cover B2B marketing strategies. Ready to grow? Let’s dive in.

B2B fintech marketing promotes financial technology products to other businesses. It’s different from consumer marketing because the target group is companies like banks, insurance firms, and financial institutions. In this article, we explore the foundations of B2B fintech marketing. We look at key strategies, challenges, and how to measure success. We also discuss future trends that will shape this industry.

B2B manufacturing marketing involves promoting products and services from one business to another within the manufacturing sector. Key Points are: Complex Buying Process, Emphasis on Relationships, Technical Focus. This blog post will explore the unique aspects of B2B manufacturing marketing, its challenges, and effective strategies for overcoming them.

LinkedIn, Optimized Website, Webinars, Account-Based-Marketing, Events and EMail Marketing. This article shows 6 proven strategies for identifying, nurturing, and converting high-quality leads into business relationships.

B2B marketing statistics for 2024 with graphs. A list of relevant stats for B2B budget, B2B strategy, B2B advertising, B2B trade shows and further B2B marketing areas.

Build a B2B marketing funnel requires 5 steps: creating a customer journey, mapping marketing channels, building a multi-touch attribution model, establishing and measuring KPIs, and constantly adapting the funnel. Read how to do this and learn that marketing and sales alignment are essential.

B2B, or “Business-to-Business,” and B2C, or “Business-to-Consumer,” refer to different market types. The difference lies in the customer you sell to. This article defines both market types and shows the differences between B2B and B2C markets, customers, marketing, eCommerce, and product management. Including examples of B2B and B2C companies.

A Fractional CMO offers the expertise of a part-time marketing executive without the commitment of a full-time role. In this article we cover an explanation, duties and responsibilities and discuss how to become a fractional chief marketing officer.

A B2B Marketing Manager is a strategic marketer responsible for driving business growth by implementing and managing marketing strategies aimed at other businesses. This article outlines a detailed definition, B2B marketing team examples, responsibilities, skills, and salary of a marketing manager.

The B2B Marketing Executive or Chief Marketing Officer (CMO), is the driving force of strategic marketing within an organization. From shaping the company's public image to establishing its position as a market leader, its role is essential for driving business growth. But what does it take to excel in this role? We discuss the responsibilities and skillsets in this article. Including an overview of the salary and how to handle the first 90 Days on the job.

Business-to-business sales (B2B Sales) refers to companies and sales teams selling to other companies. Companies must establish touchpoints throughout the buying process to ensure consistent engagement with potential buyers at every stage. This requires both the marketing team and sales reps to work together. In this blog post, we will show what B2B sales is, what it means, and how it works and give you real-life sales examples.

Explore 18 real-life B2B Marketing case studies from actual businesses. We gathered insights from founders, CEOs, and marketing managers.

This article will explore challenges like complex products and the long sales cycle. Further, we outline strategies to overcome the challenge of limited resources and tackle barriers in global markets. Thought leadership, brand marketing, virtual and augmented reality, account-based marketing, and niche marketing are other strategies we discuss.

Digital B2B Marketing refers to all marketing efforts that use digital technology. Businesses use digital channels such as search engines, social media, email, and websites to engage with current and prospective customers. This article covers everything about the subject, from a proper definition to differences and similarities of traditional marketing to 5 reasons digital marketing benefits your business.

Are you looking for the best B2B marketing podcasts that inform and inspire you? We have you covered. This article lists 30+ podcasts for B2B marketing. To make your decision easy, we added details such as the number of episodes, length of episodes, and a short description.

Get in front of your target group with Content Marketing. This definite guide to B2B Content Marketing helps you to understand the term, and to create your Content Marketing Strategy in 7 steps.

Marketing Strategy. Marketing Plan. Marketing Tactic. There are different terms to describe the purpose of your B2B marketing efforts. This article not only defines these phrases but also outlines the correlation between the company vision and aims. Reading this article, you can develop a proper marketing strategy.

You do not have to reinvent the wheel. This post pulls together 5 outstanding examples across different marketing disciplines and channels. All examples are handpicked and outline how you, as a B2B Marketeer, can make use of them.

Google's Search Intent is an essential marketing strategy: Answering customers' questions and helping to get what they need. Informational, Transactional, Commercial, and Navigational. These different intents of a search can be aligned with the User Journey. The result is a game plan for your Digital B2B Marketing strategy.

Industrial marketing is all actions and processes to market a product or service to another company. In other words, it is marketing directed at other businesses instead of directed at consumers. To fully understand marketing for industrial goods, this article covers a definition, characteristics, strategy and examples of industrial business marketing.

I analyzed over 60 marketing blogs. This post presents the top 5 B2B focused ones. This comprehensive list enables you to level up your B2B Marketing knowledge.

Marketing is essential. But it's hard to create a marketing plan from scratch. This article outlines the very basics to clearly lay out working principles. All marketing efforts can be categorized into three phases. You will read about prospects, leads, and customers and the ingredients of a blueprint B2B Marketing plan.

When running a business, you most likely thought about marketing. And about how marketing can help you to win customers. A marketing strategy and marketing tactics are also necessary for B2B companies. This article will show the fastest way to fail and how to craft a basic B2B marketing plan.

Make Marketing and Sales work together. Learn how to align Marketing and Sales with the management framework of The Lead Management Maturity Model.

B2B marketing focuses on marketing strategies, tactics, and content tailored to promote products or services to other businesses. On the other hand, B2C marketing uses strategy and tactics to market directly to consumers. B2B and B2C marketing share similar principles but differ in various aspects.

You need a simple defintion of Lead Management? Then read this article and learn about Lead Generation, Lead Nurturing and Lead Qualification.

The traditional B2B marketing funnel model is evolving. What once was a straightforward path from awareness to purchase is now a complex journey requiring more enhanced strategies. This article shows the latest developments of the funnel in B2B marketing.

B2B Marketing stands for "Business-to-Business Marketing," which means a company is marketing its products or services to other businesses, rather than to individual consumers, which is called B2C marketing. This article covers the definition of B2B marketing, differences to B2C marketing, how to create a B2B marketing strategy and shows which marketing channels you can use. Further, we outline trends and give real-world examples.